The January Kettlebell: Why This Year Will Be Different

Every January, approximately forty percent of American adults make fitness resolutions. By the second week of February, eighty percent of those resolutions have already failed. The gyms that were packed on January 2nd return to their regular populations by Valentine's Day, and the kettlebells purchased with such optimism during holiday sales sit gathering dust in spare bedrooms and garage corners. This is not cynicism. This is documented human behavior, repeated annually with such reliability that fitness industry professionals have a name for the phenomenon: the "resolution rush" followed by the "February fade."